bp is a leading petroleum company, respected for its high-quality fuel products and differentiated customer offers, which are the foundation of our franchise model.
Our franchise model is designed to drive customer value in response to changing consumer demands and market dynamics. The customer is at the heart of everything we do.
Our aim is to create rewarding customer experiences on the forecourt and in-store.
Building strong franchisee partnerships is key in ensuring the successful delivery of our business objectives, which are underpinned by a customer-centric strategy. In conducting business, bp upholds the highest ethics and integrity, including compliance with local laws, fair dealings, respect for human rights and social responsibility. We therefore continuously seek franchise partners who share bp’s commitment to ethical practices.
bp is committed to meaningful transformation through empowerment of historically disadvantaged groups as catered for in the South African Petroleum & Liquid Fuels Industry Charter. As such we always give preference to such individuals.
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Become bp’s partner of choice
bp Southern Africa prides itself on being one of the leading energy brands in the country. With almost 500 service stations nationwide, our strategy includes expanding our footprint in a sustainable manner while maintaining our market share.
Therefore, we are looking for business partners who are as passionate about safety as we are, entrepreneurial, customer centric, and who have great leadership skills to come on this journey with us. If you believe you have what it takes to run a successful energy business, we invite you to apply for one of our franchise opportunities.
Let bp help you fuel your drive to success today bp is ready to help fuel your success.
Franchise benefits
The “added-value businesses” such as convenience shops and car-wash facilities are examples of profitability growth in response to market demand, offered by the bp franchise.
As an ambitious franchisee, your focus will be on managing and building your business, while we take care of the rest in terms of training programmes, mentorship and operational support.
Our productive win-win working relationship will be built on trust, cooperation, dedication and teamwork - in short, a true business partnership, which will lead to financial rewards for both parties.
Here are some of the main benefits offered to a prospective franchisee:
Regular contact with and assistance from a well-trained and qualified business manager.
Comprehensive operating manuals for total business management.
Regular bp brand advertising and campaign Incentive schemes and productive network conferences.
Regular business reviews, including a branded customer service performance evaluation programme.
Formal training programs for franchisees and site staff with follow-up evaluation and feedback.
Networking opportunities to meet with bp management and other franchisees.
Bulk-buying benefits exclusive to franchisees, from both products and services Installation of proven bp equipment, including an advanced computerised, automated front office point-of-sale system (FOS) and a back office system (BOS).
Advice and training on health, safety, security and environmental practices.
Specialised and well-qualified merchandising support staff.
Business advice maximising your turnover and operational efficiency.
Continued contribution by bp towards growing your business through feedback, research, development and regular promotions.
bp’s commitment
In all our business dealings, bp is committed to creating wealth. We do this by conducting our business successfully, efficiently and with integrity. Profitability is the measure of this success. Our aim is to reward the stakeholders in bp – our franchisees and dealers, shareholders and employees – fairly and to the best of our ability.
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Continue your journey on bp.com
Application process
Find out more about the application and selection process.
Franchise opportunities for sale
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